How we research and write

The Calm AI Therapy editorial team writes everything on this site. Writes from the published research on digital mental health, cites primary sources, and makes no clinical claims.

Nothing here has been reviewed by a licensed clinician, and we are not going to pretend otherwise. A lot of sites in this category display a doctor's photograph next to content that doctor has never read. We would rather tell you the truth and let you weigh it: this is carefully researched writing about the evidence, not clinical advice, and it is not a substitute for talking to someone qualified. When a clinician does review this content, their name will appear on this page and on the pages they reviewed.

Where we make a factual claim about therapy, AI, or mental health outcomes, we cite the primary source — the study, the guideline, the regulator — not a secondary article about it. Reference lists sit at the bottom of the pages that carry them and link straight out.

Where the evidence is thin or contested, we say so in the sentence rather than in a footnote. Research on AI mental health tools is young and much of it is funded by the companies selling the tools. That is worth knowing before you read anyone's numbers, including ours.

We do not diagnose. We do not treat. We do not say this product is therapy, that it replaces a therapist, or that it is clinically proven to improve any condition. Aura is a place to think out loud with something that remembers you, and the writing here stays inside that claim.

We do not publish content designed to keep you on the site longer than is good for you, and we do not write about a condition purely because the search volume is attractive.

Anything touching self-harm, suicide or abuse is held to a stricter standard: it names the limits of what a product can do, routes to real emergency services for the reader's country, and never suggests an AI is a substitute for a crisis line. How we handle safety sets out the mechanism.

Corrections are made on the page, and anything that changes the meaning of a claim is noted rather than quietly edited. If you find something inaccurate, tell us at hello@calmaitherapy.com and we will fix it or explain why we think it stands.

Talking to Aura is free and there is no advertising on this site. Nobody pays us to be mentioned, and no comparison page on this site is sponsored — including the ones that name competitors. The parts of the product that cost us money to run each minute are covered by members who choose to support the work, which is described in the terms.